Marketers who use YouTube are often in search of tactics for generating more views for their videos.
While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform.
After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience.
Nevertheless, only 9% of small businesses use YouTube, even though it has over a billion users.
So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet.
In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos.
We’ll cover some of the fundamentals that will help you over the long term, but also some unique tactics that you can put into action that will help generate quicker results with your target audience.
By the end of this post, you’ll have a high level of confidence, when it comes to knowing what needs to be done in order to generate more views for your YouTube videos.
Let’s begin!
Create great video content
This might sound obvious, but it’s something a lot of people ignore in social media.
If you want your videos to get more views and greater search results, you first and foremost absolutely must create great content.
If you can do that, generating more views for your videos will be a heck of a lot easier.
People will share your video content on social networks if it is good, so your viewers will end up doing a lot of the promotional work for you.
Since I don’t know your business or your audience – I can’t tell youexactly what you should be doing, in order to create great content.
What I can tell you is this – great content is often content that provides exceptional levels of value.
It’s important that you don’t get caught up in the wrong things, when looking to create great content in getting more YouTube views.
People often worry about content length and production quality.
Sure, content length might matter, to a certain extent. But, are you really going to stop watching a 1 hour video, if it’s providing immense value?
In fact, it’s worth remembering that the average viewing session on mobile is 40 minutes.
Value trumps everything for search results, especially high production quality.
I’m sure that you’ve experienced this for yourself – where you’ve watched a long YouTube video that wasn’t overly produced, right to the end, because it was so informative.
You may have even done that for a webinar – which, in a sense, is similar.
In fact, the video below ranks near the top in YouTube search results for ‘how to make a website.’
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